If you can't beat 'em, join 'em!

Modified Star Wars clips have been spreading mercilessly across YouTube almost since the site started. Now (finally), George Lucas & Co. have decided that instead of trying to sue every creative teenager who made a mash-up (and particularly those who tried to eliminate Jar-Jar Binks), they want in on the action.


Starting today, the Star Wars website is offering "Make-It-Yourself" clips and images. You can download the various offerings, and then there's a gallery where you can upload your creation to share. Here's my favorite image so far. :)

On one hand, I'm sure lots of great new images and clips are going to come of this. On the other hand, anybody who wanted to mash-up Star Wars has probably done it already, whether it was legal or not!

Of course, they have to make money somehow, so

Eventually, the mash-ups will run with brief video advertising before them, with Lucasfilm and Eyespot splitting the proceeds. The efforts should bring refocused attention on all the "Star Wars" movies, helping to boost DVD and merchandise sales. -- WSJ


May the Force Be With You.

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